Where is koren zander from




















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I was looking to see if there was something on the market that could cut down the time on deep cleaning brushes and never found anything.

So I came up with a brush washer that would ultra sonically clean up to 30 or more brushes in up to 4 minutes or less. I wanted to create something that would fill a void and help the pro artist community make their artistry and jobs better. At what point should a makeup artist seek representation by an agency?

Freelance artists tend to represent themselves. As long as you can handle it go for it! When it comes to the point where you start holding back on negotiating your rate or cutting yourself down then this is a good time to seek representation. So an agency will negotiate that for you. What is a day in the life like for Koren Zander? I have to attend to social media which is like a full-time job; my artistry is a full-time job, my store, my trade shows, my concepts.

Think of it like having 8 full-time jobs and you have to tend to all of them. Then I have clients, tradeshows which I attend about 20 to 22 per year, then all of the traveling that goes with the tradeshows. You often work at New York Fashion Week and other notable events.

Listening to the designer is key. Even if you have the most amazing idea you really have to listen to the designer and understand their vision. Show up with an open mind and ear, just listen and get and idea of the collection, the style and see what he or she wants to accomplish in the show.

Design your artistry so it will relate and amplify what the fashion designer has in mind. That is crucial to a successful career in New York Fashion Week or any fashion show globally. Listen to the ideas from the designer and execute their idea with your artistry.

We already launched my standard pro brush soap. You also get to see various other innovations whether a makeup look or product introduction. Your YouTube Channel is very popular with great information. What advice do you have for people who want to launch a beauty channel or grow their audience? I remember launching on YouTube when there were only 10 of us on beta.

You get a pretty good idea of what people want to see or watch. My advice is to make sure your material is well researched and display as much information as possible to generate fewer questions.

The more information you present the more people like your channel and the more it will grow. If your channel is really good and you present good material then your channel will grow by itself. You should not be soliciting followers. Really earn your following because when you look back after garnering thousands upon thousands of followers you can say you earned each one without soliciting. People like a variety of different material on a channel, so keep that in mind when launching your beauty channel.

What is the current trend in makeup? Makeup is like history, it kind of repeats itself. Feel free to comment your questions, suggestions and just anything you may want to say! Keep smiling and stay happy! One of my favorite guru is none other than Koren of Enkore! I find him as one of the smartest Beauty Guru on Youtube and I seriously learn so much from him! With his limitless ideas, I'm not surprised he finally came up with his own product line!

I'm still rooting for his makeup line but for now, I'm glad he created a Pro Brush Soap with loofah at the backside of the soap! It is a difficult task especially for a mom like me who don't have enough time to stand in front of the sink for almost an hour cleaning ALL my professional brushes!

As much as I'd love to skip this step, I know I can't as I'm protecting the faces of my clients! How do I deep clean my brushes? I make sure to have a sponge with me as swirling the brushes on the palm of your hand is fun for the first 10 brushes but it is a pain on the neck, hand and legs if you go beyond 10!

Comment YES if you agree! Thankfully, Koren Zander created ONE smart bar of brush soap with an attached loofah on the other side! After using this soap for weeks, I'm ready to share my thoughts on this!



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